Only a few things come to mind when you think of Canadians: snow, maple syrup, hockey, & our unbeatable politeness, eh?  You also may think of Molson Canadian, which seems to be our national beer of choice.  Molson recently started a new campaign to bring back their “I am Canadian” slogan.  They decided to place fridges full of beer all over Europe.  Sounds like a popular campaign, right?  Free beer in the street?  There is a catch, however.  To open this fridge, you have to be Canadian.  The door will only open with the scan of a Canadian passport making us, all of a sudden, pretty popular.  The fact that I will be traveling Europe all year makes me think that finding one of these fridges is something I need to add to my European bucket list.  Whoever happens to be around once I find a Molson fridge is more than welcome to indulge with me in my free beer while we share what it truly means to be Canadian.

Watch the video campaign here.

Or read more about it here.